![]() ![]() And you need to be willing to do this to the point of mind-numbing redundancy.Ģ) Over reliance on paid digital marketing.įacebook and Google are wonderful things. While you’ll need to switch up the exact words, images, and offers in your marketing materials (more below), you’ll want to be obnoxiously consistent with your overall messaging and brand promise. ![]() It can be surprisingly challenging to look at your business with completely fresh eyes. Furthermore, most owners have what’s called “The Curse of Knowledge” since we already know what we do, we fail to make it as clear as possible to prospects. You also have to tell your prospects exactly what to do next with a clear call to action that visually catches the eye.Ī lot of businesses get in their own way because they get bored of their marketing. ![]() In all of your marketing, it has to be crystal clear who your business services and how you can help them. And if they’re looking to hire someone to help them, it means they’re not an expert on whatever services you’re offering. In this article, I’m going to break down the most common reasons your marketing isn’t working and how to fix them. The inevitable results are stress, frustration, and financial insecurity. It’s no wonder that when most owners finally start marketing, it’s often half-hearted and inconsistent. Should I pay for one of those “ seven figure coaches” on Facebook hammering me to sign up for their high ticket mastermind, I mean, after all, they seem to have gone from rags to riches and furthermore they’re looking down from a skyscraper AND they’re wearing a suit AND counting stacks of Benjamins? EEK. When the hell am I going to fit all this in on top of everything else I need to do? ![]() Should I be producing longer content less frequently, or publishing every few hours on social media? Maybe email marketing is dead and I need to focus on growing a Facebook group?īut wait, what it Facebook changes their algorithm?Īctually, maybe my clients are actually on Instagram? And if you’re really good at what you do, you’re probably getting solid word-of-mouth growth, which could lull you into complacency about proactive business growth.įurthermore, marketing is a big topic and it can feel daunting to even know where to start. For obvious reasons, most owners are far more interested in the services they offer and helping clients. After all, most people don’t open up a business because they want to become marketers. If there’s one goal all businesses have in common, it’s to get more clients and customers.Īnd yet many business owners are reluctant to get serious about marketing. ![]()
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January 2023
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